Serious ads do still exist here s one

Added: Torrance Luo - Date: 20.12.2021 20:37 - Views: 37940 - Clicks: 4890

Serious ads do still exist here s one

They have led to a proliferation of fake news and clickbait, fuelled surveillance capitalism and normalised pervasive tracking and data-mining. W e have been arguing about political advertising on social media ad nauseam recently. Should it be regulated? Is Twitter right to ban political from its platform? Is Facebook wrong to refuse to factcheck political messaging? Is it possible to have free and fair elections when social media allows for the mass dissemination of misleading information and the micro-targeting of propaganda?

Such discussions are obviously necessary. But we should not miss the wood for the trees.

Serious ads do still exist here s one

Hear, hear! The advertising industry in which I have worked for many years takes it for granted that the more an ad is targeted the better. This is gospel. If you tried to argue that you should ignore the wealth of personal data at your fingertips and go back to simple context-centric targeting — putting for cars, for example, on car-related websites rather than targeting individual car enthusiasts — you would be laughed out of the building.

But personalised adverts are not better for anyone. They have turned the internet into a surveillance nightmare. The digital advertising ecosystem is riddled with fraud and there is very little transparency around where online ad revenue goes. Facebook is reportedly about to pay millions in a settlement after inflating its video viewership metrics.

Serious ads do still exist here s one

And Comscore, one of the main firms responsible for measuring digital advertising success, was recently charged with falsely reporting its revenue and misreporting customer s. The New York Times found that when it stopped behavioural targeting in Europe a move prompted by the introduction of GDPR privacy regulationthere was no drop in its advertising revenue.

Serious ads do still exist here s one

Our privacy has been traded away, it would seem, for a lot of hype. It has led to a proliferation of fake news and clickbait. It has fuelled surveillance capitalism and normalised pervasive tracking and data-mining.

Serious ads do still exist here s one

If we want to do something about the proliferation of misinformation and erosion of trust in traditional institutions, it is not enough to regulate or factcheck political adverts. We need to crack down on the use of personal information for all targeted advertising. Otherwise democracy will continue to erode, one highly optimised click at a time. Opinion Privacy.

Serious ads do still exist here s one

This article is more than 1 year old. Arwa Mahdawi. Getting the message … a Brexit party advertisement on Facebook.

Serious ads do still exist here s one

Tue 5 Nov Facebook exempts political from ban on making false claims. Reuse this content.

Serious ads do still exist here s one

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Targeted are one of the world's most destructive trends. Here's why